PHILOSOPHY

Corporate Philosophy

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How we think and behave in doing so is based on our fundamental principle of “Good Memories.”
Along with this fundamental principle, we uphold two further principles to provide audience to TOHO Cinemas theaters with Good Memories.

Fundamental Principle Business Principle Operational Principle
01

Fundamental Principle

GOOD MEMORIES

Our business is designed to serve audience to our theaters so that they can enjoy the space and their time there,
feel satisfied, make Good Memories, and want to return again and again.

02

Business Principle

Building Dreams Into Reality
With Courage And Integrity・・・

TOHO Cinemas is committed to helping people open their minds to the world, and to enabling movies,
which serve as a barometer of culture, to change Japanese culture and even society.
With courage and integrity, and by always being adaptable to ever-changing audience needs, we strive to create innovative services and new business.
TOHO Cinemas plays a leading role in the Japanese movie industry and in the movie world as a whole.

And Having Fun While Doing It!!

03

Operational Principle

S・H・A・R・E

Safety

Honesty

Amenity

Relation

Efficiency

Our staff act while adhering to our operational principle,
which is to “S.H.A.R.E.” Good Memories with our audience.